Diciamocelo: l'AI è entusiasmante. È veloce, potente, ovunque... e un po' travolgente.
Ho testato più strumenti di quanti possa contare, fatto tanti errori, e oggi posso dire con certezza:
Non si tratta della tecnologia in sé—si tratta di come la usi. E, ancora più importante, quando decidi di usarla.
Se stai pensando di introdurre l'AI nella tua azienda, ecco cinque errori super comuni da evitare (sì, li ho fatti tutti)—più qualche consiglio pratico su cosa fare invece.
1. Scegliere gli strumenti solo perché sono di tendenza
L'abbiamo fatto tutti. Vedi un post, un reel, un webinar e pensi: "Devo provare quell'istrumento!"
Spoiler: quella non è una strategia..
Un buon strumento AI dovrebbe risolvere un problema reale per la tua azienda.
Non per qualcun altro. Non per un guru. Non per uno studio di caso aziendale—maper te.
È per questo che, ogni volta che qualcuno mi chiede da dove cominciare, rispondo sempre:
Scegli una specifica area della tua azienda che vuoi semplificare per prima.
2. Using Too Many Tools at Once (And Getting Nowhere Fast)
I get it—it’s tempting. You want the chatbot, the CRM, the content generator, the design tool, the automation builder… and within a few days, you’ve got ten tabs open and no real progress. Been there. Here’s what I learned:
AI works best when you implement one tool at a time.
In my case, I suggest two simple starting points:
– If you already have an autoresponder (like Mailchimp or Brevo), install a chatbot to start collecting leads automatically.
– If you don’t have any autoresponder but do have a website, start with Automator AI—an all-in-one platform that gives you CRM, email, SMS, content creation, automation, and more. Pick one system. Use it daily. Test it, break it, learn it. Once you’ve mastered it, poi move on to the next.
3. Thinking Your CRM Will Work on Its Own (It Won’t)
A CRM is like the digital brain of your business. But even the best brain needs consciousness, direction, and someone behind it.
If you buy the best CRM but no one takes time to connect it to your site, your social media, your emails—it won’t do much.
Someone—either you, or someone you trust—needs to put in the time to make it work.
In my case, I decided to delegate the learning curve to my wife—the person I trust most.
She had zero experience with automation, but she took it seriously.
She followed the video training in Automator AI’s Training Center,
joined the daily Zoom calls with their tutor,
and within about a month, we had built all the key automations our business needed.
We even had a working chatbot up and running. (Shoutout to my wife!)
Bottom line: either dedicate a couple of hours a day to learning your CRM, or delegate it to someone you trust. But don’t expect it to magically work on its own.
4. Collecting Contacts… and Then Doing Nothing With Them
This one hurts. You install a chatbot, it starts collecting names, emails, phone numbers… and then? Nothing. No follow-up. No automations. Just a list sitting there. That’s where most businesses drop the ball.
And that’s why successful businesses use a proper CRM—like HubSpot e Automator AI.
These platforms let you build automated sequences (email, SMS, WhatsApp) that do the one thing that matters most:
Build trust.
That’s really the whole point:
Turning complete strangers into loyal customers—through consistent, valuable, and authentic communication over time.
Trust doesn’t come from one message. It comes from showing up—again and again. Trust is the most valuable asset your business can earn. And that’s exactly what email and SMS sequences are for.
5. Thinking AI Can Replace Quality (or Ethics)
This is the most dangerous mistake of all: believing that AI can do everything—even if your product isn’t great, or your values aren’t clear. Let’s be real: No technology can save a business that doesn’t offer something truly valuable, ethical, and real.
You can automate every message, every response, every follow-up—but if your offer has no heart, no integrity, and no purpose, AI will only make that more obvious, more quickly. And above all else, never forget this:
Customer care is the heartbeat of any successful business.
That’s why we chose BotBuilders as our strategic partner—because like us, they believe AI should enhance human connection, not replace it. If you give Automator AI a try, you’ll see exactly what I mean.
Final Thoughts
AI is a tool. A powerful one, yes. But still—a tool. If you use it with clarity, consistency, and real value behind it, it can truly transform how you work. So if you’re ready to see it in action…
👉 Try Automator AI free for 14 days
👉 Partecipa al nostro webinar gratuito
and discover how we use AI to simplify and scale—one step at a time.
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